CUSSON CAREX wish to increase their Sales by having Roadshow to Schools, Malls, and Recreation Places. Target market were Parents and their kids
HOW WE DID IT
We created a Germ Detector where customer can scan their hand and check if there are germs. After using CAREX, they scanned again and the germs were cleaned.
We created Mascot for CAREX and the Germs to attract Kids’s attention, deployed Sales Promotion Girls to consult their parents on the benefit of using CAREX
We educate customers how to wash hand properly and deployed CAREX Handwash in all toilets of school, malls, and recreation places in Jabodetabek